Social Media Marketing Strategies
Welcome back to Masked Monologues! In this episode, we're excited to feature Abigail Horton, a seasoned social media expert. Join us as Abigail shares her journey, insights, and tips for mastering the dynamic world of social media.
Meet Abigail Horton
Background and Education
Abigail Horton hails from South Carolina and holds a bachelor's degree in communications with a minor in psychology from Clemson University. Her initial goal was to enter the field of brand communications, but she soon found herself immersed in the world of digital marketing, specifically social media.
Career Journey
Initial Experience:Â Abigail started her career in social media about three years ago, initially working for a corporation where she honed her skills.
Current Role:Â She now works for a nonprofit organization, experiencing the unique challenges and rewards of managing social media for a different type of audience.
Specialization in Social Media Platforms
Focus Areas
Abigail is most familiar with Facebook and Instagram, both owned by Meta. She also has experience managing LinkedIn, though she hasn't delved deeply into TikTok yet.
Strategies for Different Platforms
Facebook and Instagram:Â These are her primary focus due to their relevance to the brands she's worked with.
LinkedIn:Â Managed for a few years, requiring unique strategies as it is not owned by Meta.
Staying Updated with Social Media Trends
Keeping Up with Algorithms
Abigail emphasizes the importance of staying informed about the latest trends and algorithm changes. She follows accounts like Instagram for Business and keeps an eye on updates from Meta.
Business vs. Consumer Posting
Understanding the difference between posting for business and consumer audiences is crucial. Timing and strategy play significant roles in ensuring content appears in the right feeds.
Quality Over Quantity in Social Media Engagement
Targeting and Conversion
Abigail discusses the importance of targeting specific audiences, especially with paid advertisements. The focus should be on quality engagement rather than just high numbers.
Organic Content
Even for unpaid content, ensuring that posts are relevant and engaging is vital. Viral posts should lead to further engagement and conversion down the line.
Creating Engaging Content
Posting Frequency
For business pages, posting at least once a day is recommended. Too many posts can overwhelm followers, while too few can lead to decreased visibility.
Video Content
Videos tend to perform best on social media. Authenticity is key, and even simple videos can be highly effective.
Setting Up Your Social Media Profile
Influencers vs. Small Businesses
Influencers:Â Profiles can be more personal and relatable, focusing on the individual's life and personality.
Businesses:Â Profiles should maintain a level of professionalism, clearly presenting contact information, hours, and services or products.
Tips for Creating Attention-Grabbing Reels
Effective Elements
Abigail suggests starting reels with a strong hook and structuring them to keep viewers engaged. Listing points or using interesting facts at the beginning can capture attention quickly.
Connect with Abigail Horton
Abigail is passionate about helping beginners navigate social media. You can connect with her on Instagram at @AbbyHortonx2. She enjoys working with small businesses and newcomers to social media, providing guidance and support.
Final Thoughts
Abigail's journey and expertise offer valuable insights into the ever-evolving world of social media. Whether you're a small business owner or an aspiring influencer, her tips and strategies can help you succeed.
If you enjoyed this episode and want more content like this, please leave a review and share it with friends or family. Stay tuned for more exciting episodes on Masked Monologues!
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