In the bustling real estate market of Phoenix, Arizona, one name stands out: Jarom Rogers. As the COO of a real estate team with nearly 100 agents, Jarom's story is one of leadership, resilience, and strategic management. His insights into real estate management and the art of balancing numerous personalities and responsibilities offer valuable lessons for anyone in the business.
Learn more about Jarom's journey and strategies on his Instagram and explore his professional world on his website.
Navigating the Real Estate Management Landscape
Jarom Rogers operates in a high-stakes environment, managing a diverse team of agents. His role as COO involves overseeing day-to-day operations, ensuring that everything runs smoothly. "It's a lot of work and a lot of personalities," he admits, "but I absolutely love it." This passion for his work is evident in his approach to management and leadership.
Creating Value: The Key to Success
A cornerstone of Jarom's management philosophy is creating value for clients. In an industry often plagued by "commission breath" – where agents focus solely on making a sale – Jarom emphasizes the importance of building relationships and providing genuine value.
"If you can't create value and help them understand why buying a home in a certain neighborhood is beneficial, then that's not motivating for them," he explains.
This focus on value first, transaction second, has propelled his team to become the number one team with Zillow in Phoenix, an area he describes as "the NFL of real estate."
Balancing Rules and Personalities
Jarom's approach to management involves a delicate balance of enforcing rules while understanding individual personalities. He compares this to managing a sports team, where both discipline and flexibility are crucial. "We have some Michael Jordans and some Dennis Rodmans," he says, referring to the diverse personalities on his team. The key, he believes, is understanding what makes each person tick and adjusting management styles accordingly.
Dealing with Challenges
Managing a large team comes with its own set of challenges. One of the most significant is ensuring that agents follow up with leads. "This game is all about follow-up," Jarom states. His strategy involves setting clear metrics and regularly checking in with agents to ensure they meet their goals. If an agent struggles, Jarom steps in to provide coaching and support, but he's also realistic about the limitations.
"There’s nothing more exhausting than giving all your time, energy, and effort to helping an agent, and then them just not do it."
Leveraging Time for Maximum Efficiency
Efficiency is another critical aspect of Jarom's management strategy. He prioritizes high-value activities and delegates other tasks to his team, including leveraging virtual assistants from the Philippines.
This allows him to focus on activities that generate the most income. "From nine to noon is when I make my dials," he shares, emphasizing the importance of protecting his time for the most productive activities.
Conclusion
Jarom Rogers' journey in real estate management offers a wealth of insights for anyone looking to excel in the industry. From creating value for clients to balancing rules with understanding personalities, his strategies are both practical and inspirational.
For more on Jarom's professional journey, follow him on
and visit his website.
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